Market research is a crucial part of any business strategy, especially in the food industry where consumer preferences and trends are constantly evolving. When it comes to salt and food market research, understanding customer behavior, tastes, and preferences is key to staying competitive and meeting the ever-changing demands of the market.
Brand identity is crucial for businesses to stand out in a crowded market. However, when controversial branding techniques are employed, the line between attention-grabbing and offensive can become blurred. One example of this is the case of Rwanda and its controversial branding techniques.